Marketing Services

Branding: Corporate Identity

In marketing, a corporate identity is the personality of a corporation and is visibly manifested by way of branding and the use of trademarks.

In general, within a set of guidelines, this amounts to a logo and supporting materials. These guidelines govern how the identity is applied through the use of appropriate color palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.

Corporate identity is composed of three parts:

• Corporate Design (logos, stationery, signs/vehicles, web sites, clothing, etc.). A strong corporate design is critical to successful communications; it is a keystone upon which all else is built. Logo development is a key element to overall marketing efforts and is one of the most important elements of your marketing efforts. Every marketing effort that follows is as strong (or as weak) as this initial building block

• Corporate Communication (website, advertising, public relations, brochures, direct mail, newsletters, events, etc.)

• Corporate Behavior (internal values, norms, customer service, etc.)

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Website Design & Development

There's more to an effective Web site than its design. Functionality is critical for success. What is the site's purpose? What information is important? How can a visitor use the site?

Biz-comm understands these are all important considerations. We approach Web design from a solid marketing position, designing with the client's best interests in mind. If a Web site doesn't communicate to its visitors, it has failed.

Biz-comm provides total backend editing capabilities to our clients. Built on databases, our system is easy and fun to do. Want to add another photo to a portfolio? Use a form to upload. Want to change a meta tag for better search engine optimization? At your fingertips.

In addition, while many visitors to a Web site find it through traditional marketing efforts (signs, direct mail, etc.), the site must also be constructed properly in order to be found by search engines. Search engine optimization is in the control of the site owner. Want to add a new focus? Change the meta tags, headlines, content. Want to dedicate a page to a specific topic? Add a new page.

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Writing and editing services

Both Stephen Wilson and Patrice Olivier-Wilson have decades of experience as writers and editors.

Stephen worked for several government contractors, writing to RFPs to gain lucrative government contracts. His freelance work included magazine columns, including several years with Remodeling Magazine for marketing topics.

Patrice's experience includes working as a journalist at The Mining Journal in Marquette MI, founding and publishing the monthly Above The Bridge Magazine, editing and publishing a family monthly paper, publishing a quarterly business association paper, numerous freelance magazine articles and short stories. She also held a corporate communications manager position for more than five years with a company of more than 600 employees (Niagara Paper of Wisconsin). In that capacity, Patrice managed all internal and external communications, including company events, press releases, employee newsletters, corporate presentations, etc.

In the past two decades, Patrice and Stephen have collaborated on thousands of client newsletters, direct mail pieces, ad copywriting, customer letters, press releases, radio spots, tv spots, and web content.

Biz-comm's extensive writing/editing expertise is coupled with Patrice's graphic design and programming skills, offering its clients a solid background to meet their marketing needs.