The Funnel

The Contractor’s Monthly Marketing Check-Up

Without a steady stream of solid, qualified leads a contractor is dead.

How long does it take to know where you stand, where’s your next job coming from, how will you meet payroll? Not as long as one might think. No, you don’t have to call your accountant for the answer either. Just take a minute or two and ask yourself 14 questions, to which you will probably know the answers without difficulty.

How many new leads for the month?
From where did those leads come?
How many sales calls for the month?
How many successful closes for the month?

The Funnel
How many jobs waiting for contracts?
Worth how many dollars?
How many jobs scheduled?
Worth how many dollars?
How many jobs in production?
Worth how many dollars?

How many jobs end in 30 days?
How many jobs end in 60 days?
How many jobs end in 90 days?
How many jobs end in 120 days?

Pretty simple, huh? . . . Schedule it!