Category Archives: Marketing Minute

So . . . What’s Your Story?

Posted on August 3, 2009 by Stephen

Often referred to as an “elevator speech,” what comes out of your mouth after hearing, “What does your company do?” is the most important minute and a half you will have. You just don’t know who the person standing opposite … Continue reading →

Posted in Marketing Minute, Networking, Prospecting, Sales | Leave a comment

Who Are You and Why Should I Care

Posted on March 25, 2009 by Stephen

Ok . . . so, who are you and why should I care? Those are the two universal questions that affect everything from getting a date, to writing a resume, to buying a pizza. It makes little difference whether you … Continue reading →

Posted in Marketing Minute | Leave a comment

The Funnel

Posted on March 20, 2009 by Stephen

The Contractor’s Monthly Marketing Check-Up Without a steady stream of solid, qualified leads a contractor is dead. How long does it take to know where you stand, where’s your next job coming from, how will you meet payroll? Not as … Continue reading →

Posted in Learning Curve, Marketing Minute, Prospecting, The future | Leave a comment