Biz-comm has clients from all over the United States (and even one from Germany!) and we have our finger on the pulse of what is happening. We are so delighted that in the last quarter of 2011, our business has shown a huge improvement. What does that mean for you? It means the “worm has turned” and all of us are on the edge of improvement.
So, are you ready to get back to work? We are!
For another week, we have a $500 coupon available for new web site development. It will expire soon because we’ll be taking on more work and won’t be able to offer it. So, if you are thinking about it, do it now!
Our latest site development is Germany based. Please check out Hull Speed Associates.
If you keep in touch with your client base though newsletters, one sure fire way to get your clients’ attention is to tell a story.
For instance, if you are a remodeler, you have the opportunity to show before and after photos. Don’t just make a laundry list of what materials went into the project. Tell the homeowners’ story. Why did they want to remodel? How did the remodel change their lifestyle? In other words, as in all good advertising, sell the benefits, not the facts.
Yes, of course, weave in material details (Corian countertops, Energy Star appliances, etc.) but that is not the most important element of the story. The story is how your work affected others.
Tell your story.