Category Archives: The future

Eureka Moments: Part Two – Systems

Systems are important to creativity for two reasons: systems capture your ideas and actions so nothing is left to chance by you or your team; and once you’ve captured your ideas and you are confident they are well and truly captured, you then have the freedom to focus on the tasks at hand. So, does it make sense to have a system, or group of systems? Absolutely, but what works best for you? First, there are two internal components, habits and time value. Then there are the external components, the tools that create or maintain a system.

Psycho-Cybersomething-or-other

For any system to work it must first become a habit. To form a habit, you must do the thing for 21 days. Dr. Maxwell Maltz in his book Psycho-Cybernetics, wrote, “Brain circuits take engrams (memory traces), and produce neuroconnections and neuropathways only if they are bombarded for 21 days in a row. This means that our brain does not accept “new” data for a change of habit unless it is repeated each day for 21 days (without missing a day).” Clearly, we do something over and over it will become a habit. I got it, but how about for 7 days . . . maybe 10 day?

Know What Your Time Is Worth

If a thing has no value it follows, it isn’t worth much and will be discarded. Perhaps hiring someone to do something for you is better than doing it yourself. Sometimes one action affects another. As it happens spending smarter saves time as well as money. Therefore, calculate the value of your time and use it accordingly. Stick to the things you do well, and leave the other things to those who are better equipped to do them. That’s a rational approach don’t you think?
We’ve identified and considered the two internal components. We know they have to be a part of any system. How about the tools that help us systemize our life and enable creativity. This could be an almost endless list so let’s confine them to two categories; software, and third-party hacks.

Productivity Software

Assuming you have a computer, it’s a good guess it’s a PC, not a MAC, but even if it’s a  MAC there are productivity programs for you as well . . . back to the PC . . . When you purchased your computer it came with an operating system and a program  named OUTLOOK. OUTLOOK has all the elements of a productivity system built into a single program and then some. It will allow you to keep a calendar and a task list as well as communicate. It is a relational database with select bells and whistles.

Within the Microsoft arena there is the spreadsheet EXCEL. With EXCEL anyone can create a productivity system of their own design simply and quickly with user-defined fields.

There is a particularly interesting piece of software, MindManager, which is based on graphic visualization developed 3rd century thinker Prophyry of Tyros. Then in the 1950’s, Allan Collins developed what was known as semantic networks, and his work was expanded by Psychologist Tony Buzan. This program allows the user to identify, quantify, and qualify concepts, ideas through brainstorming in a graphical and hierarchical manor. Because of it visual component, it is ideal as a productivity system. Mind Manager, is a product of MindJet, has a GANTT chart capability through a third party and-on and is not free.

Sticky Notes, Post-It-Notes if you prefer, those ubiquitous little squares of yellow with sticky goop on the back for affixing to monitors, mirrors, or pages of important text have been with us since 1968. Placed end-to-end they would . . . well, who knows how far they would stretch between here and the moon. They have become indispensible to all functioning offices, but they can’t be stuck to a word document until now. A brilliant young Brit developed the Acme of stickiness called simply, Stickies, that does exactly what’s needed. They stick to a computer desktop, or to a page within a document. They are printable, “roll-up” and become less opaque as they sit, quietly waiting, for you to bring them up. They are a product of Zhorn Software, and they’re free.

Paper versions

You’ve heard the names for years; DayTimer, Franklin Covey, DayRunner, At-A-Glance, etc. These are the paper versions of OUTLOOK, and for many, remain in vogue. Small (usually), light, and easily transported, they require only a pencil. They don’t plug into anything except you brain, but with the advent of the small, light weight laptop computer, are flammable dinosaurs.

Them What Know

There are a number of them, all making claims. They inhabit every corner of the Internet. They have the answers, just ask them. Send them your credit card number, and they will make your life organized and complete. Never give anyone money to tell or show you what you already know.

No matter the system(s) you chose, in the final analysis, productivity success depends on the individual. Create useful habits, use the tools available, form good habits, value your time, and be committed to your goal.

Five Habits of Creative People

Do you envy those seemingly ultra brilliant innovators that pull metaphorical rabbits from their hat? Do you wish someone would invite you to present your latest brain fart at a TED* gathering? Yeah . . . me too. A recent interview from the Harvard Business Review editor’s blog suggested the key to creativity and innovation are subject to five mental habits, discovery skills, common to many successful, innovative business people. Luminaries like Steve Jobs (Apple Computer), Jeff Bezos (Amazon), or Billy Gates (Microsoft).

Work by Jeff Dyer (Brigham Young University) and Hal Gregersen of Insead, the European equivalent of a Wharton MBA, surveyed more than 3,000 business leaders and discovered thinkers shared five mental traits that promoted creativity and innovation:

- Associating – a (cognitive) talent that allows connections across seemingly unrelated questions, problems, or ideas.
- Questioning — questions that challenge the status quo by asking “what if”, “why”, and “why not”.
- Observing —to observe details of other people’s behavior.
- Experimenting – the creative and innovative are compelled to try new experiences.
- Networking — creative and innovating people are good at networking with smart people from whom they can learn . . . like TED.

These can further be summed up in a word, “inquisitiveness,” which brought the Jobs’, Bezos’, and Gate’s to their own “eureka” moment. That said, the trait of questioning seems, though not without connection to the other four, to be the key habit that brings about eureka moments.

So what happens to us during our maturation process that throttles inquisitiveness and all but guarantees our question asking days end before they hardly begin? Four year-olds constantly ask questions and want to know how things work. By the time they are 6 ½ they have stopped asking questions all together. Some of it surely has to do with peer pressure, wanting to be liked by our playmates, but not all. Pre-pubescent geniuses quickly learn teachers want right answers, not provocative questions. By the time they reach high school, inquisitiveness is all but dead, their innate curiosity drained from them. Those that are left join the astronomy and chess club.

Most innovative entrepreneurs were lucky to have been raised by people that encouraged inquisitiveness and cared about experimentation and exploration. These mentors were not always parents. Sometimes they were relatives, but sometimes they were neighbors, teachers or other influential adults.

Think about the famous Apple marketing campaign which made the point, innovators not only learned early to think different, they act different, and even talk different. Not to belabor the point, but can these five habits be regenerated in an adult? I don’t know, but I do think it’s worth the effort to try. I also think it’s a shame to mash a child’s creativity and innate inquisitiveness under a boot of repressive mediocrity.

So what has all this got to do with marketing you ask? Here’s what I suggest: Marketing, if it’s anything is a creative process carried out by inquisitive people for the betterment of humanity . . . or not, depending on the product or idea to be marketed. Take each of these habits and so concentrate on making them your own, that you make the transformation, at least to the extent you are capable, back into a child-like world where mental boundaries don’t exist. Make better products and better decisions. Re-evaluate your belief systems, or simply throw them away and get a whole new set. Save, don’t spend, but expect and demand value from your purchases. Start small . . .

*TED – is a small nonprofit devoted to Ideas worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, and Design.

The Funnel

The Contractor’s Monthly Marketing Check-Up

Without a steady stream of solid, qualified leads a contractor is dead.

How long does it take to know where you stand, where’s your next job coming from, how will you meet payroll? Not as long as one might think. No, you don’t have to call your accountant for the answer either. Just take a minute or two and ask yourself 14 questions, to which you will probably know the answers without difficulty.

How many new leads for the month?
From where did those leads come?
How many sales calls for the month?
How many successful closes for the month?

The Funnel
How many jobs waiting for contracts?
Worth how many dollars?
How many jobs scheduled?
Worth how many dollars?
How many jobs in production?
Worth how many dollars?

How many jobs end in 30 days?
How many jobs end in 60 days?
How many jobs end in 90 days?
How many jobs end in 120 days?

Pretty simple, huh? . . . Schedule it!