Web site functionality

Web site development involves fast-changing technology. What was state-of-the-art three years ago, is old-hat today. While this fast pace is a challenge for web site developers, it is a bonus for companies seeking to add more information, usefulness and interest to their marketing materials.

Before beginning a Web site, Biz-comm asks a series of questions about our client's perceived use for a site, then explore what other benefits a site can bring to a marketing plan.

Items to consider include:

• Online lead tracking systems: See where your leads come from
• Clients only management system: great for construction firms
• Self-administered update pages: save monthly maintenance charges by filling out a form to add a news item, customer testimonial, tip etc.
• Calendars: keep your customers updated on upcoming events by self-administered events calendars
• Blogs: keep visitors returning by writing interesting or useful information
• Message boards: post items for feedback
• Mail lists: HTML email notices or text only messages to your customers, if not overdone, stimulates Web traffic
• Surveys: find out opinions on hot topics; post results or keep results private
• Client satisfaction surveys
• Shopping carts: use Biz-comm's secure server for credit card transactions
• Virtual tours: Whether it's a home for sale, a remodel to show off, or a yet-to-be-built design, animations are an effective technique to get a marketing message across.