Direct mail reaches a targeted audience

Following client referrals and repeat clients as a souce of leads, direct mail is an important lead generator. Direct mail communication typically uses a postcard or letter to reach a specific target market. The names and addresses used are based on demographics, such as the age of the occupants, value of the home, etc. Database management is a key to a successful direct mail campaign. Direct mail's success is also based on repetition. It is more effective to mail five times to 10,000 recipients than to mail once to 50,000 recipients.